Aussie
born jewellery designer Lucy Folk is
renowned for her playful and creative relationship with food and
highly sought after jewellery line. It's hardly suprising then that in her latest campaign, entitled Sugar, Folk
combined her sweet tooth with her
passion for jewellery design. The results? HEAVEN.
It's
not very often that a jewellery campaign impresses me this much as,
in my opinion, jewellery campaigns can often be a little boring and
simplistic. That said, Lucy Folk proved she's not one to follow the
crowd when she pulled this sugar coated bad boy out of the bag.
What
I love about Lucy Folk is that she's definitely a designer who caters
to a wide variety of tastes (literally). On the one hand she has her
playful, girly and fun pieces which are aimed at younger buyers. On
the other she has her more sophisticated, edgy and fine pieces.
Personally, I'm more of a fan of her fine jewellery as she has some
to-die-for cuffs, gorgeous bangles and her selection of rose gold pieces are dreamyyyy.
Not
only does the campaign make we want to binge-eat all the sugary
goodies in sight, it also makes me want to throw all of my next wage
packet at the designer. It's creative, memorable and a little
tongue-in-cheek, which I love! Here are the pieces I'm now coveting
from her Sugar collection.
O x
Oh wow. I love this ad campaign! And I totally want some ice cream now, too.
ReplyDeleteI know right?! Makes me want to binge eat! x
Delete